What are the main objectives of branding?

What are the main objectives of branding? Brand objectives are the goals of a brand. Objectives include both end goals such as revenue and steps towards end goals such as the image of the brand in the market. The common brand objectives are: identity and image Recognition Awareness Engagement Brand Loyalty Brand Advocate Brand Equity Market Share and Margins

How to attract the customers with a new brand?

Fashion Affair with Arts | Singapore

Glimpse of #couture #dresses and #Jewelry #Fashionshow held at F1 pit, Raffles boulevard Singapore. NEW VIDEOS EVERY WEEK! SUBSCRIBE AND TURN ON NOTIFICATIONS SO YOU DON’T MISS A NEW VIDEO! SUBSCRIBE HERE: : http://bit.ly/2lucYL0

Invited to present International Lady of Excellence Award by TKS.

Humbled to be invited as Guest of honour to present the International Lady of excellence Award 2021. ABOUT ME! Vandana Evanna, founder and fashion designer for Evanna Fashion House, based in Singapore , has been recognized by Worldwide Branding for showing dedication, leadership and excellence in fashion merchandising and design In recognition of her professional excellence, Ms. Vandana earned a Asian Lady of excellence award and Asia pacific golden brand award. To prepare for her career, Ms. Vandana earned a Bachelor of Arts in fashion design, and advanced diploma in business. After launching her company in 2011, She participated in a few exhibitions, trade shows and organized 15 fashion shows in Singapore and joined few International fashion week, such as - “Miami fashion week”, “Mercedes fashion week Australia” and World Fashion Week in Malaysia. She is featured in various interviews and fashion articles in Magazines, Newspapers and TV channels in Singapore,Malaysia, USA & UK.Evanna fashion House designs are brave and creative to blend different fashion elements to design, which leads the way for international fashion and culture.Evanna vanguard design concept and diversified collection has been treated as a wind vane in fashion. Evanna holds its young and energetic orientation, and also it is popular with young people at home and abroad all the time. Recently she has started new venture -Asia Lifestyle Week, She is the Founder/Organizer and Director of the show, She has launched her book Mode A La Fashion and Style Icon, famed and emerging Talents in 3 different events, held in Delhi Jaipur and Singapore. Bachelor of Arts in fashion design Asia pacific Golden Brand award Asean Lady of Excellence award Gandhi Smriti chinh award Chief Executive Officer at Worldwide Branding Associate Partner at world Bazaar Directory

How to make our clients trust the Brand

1.Know Your #Brand 2. Know Your #TargetAudience 3. Research Your #Competition 4. Decide Which Kind of Logo to Use 6. Know Where Your Logo Will Be Displayed 7. Balance Timelessness and Flexibility

10 Fall FASHION TRENDS Worth pursuing in 2020!

I am teaming up with Nordstrom for these tips, it's just what I do, I love nordstrom I love finding trends on their site like they're just the best and so I've narrowed it down to 10 wearable and just like easy things to wear and incorporate the elements that we're seeing for fall 2020 into your wardrobe to kind of like freshen up your wardrobe everything kind of works with items you already have in your closet it's just items are so good and very high quality so I will have everything linked down below and I'll also include the sizes that I have just in case that's helpful for you so let's get started so the very first trend we are for sure seeing like I am seeing this like crazy and it is an oversized jacket or jacket which is a shirt jacket basically it's just a shirt that's oversized but you wear it like a jacket it doesn't matter this technically is a jacket it's like denim as you can see

it's a size two but it definitely comes over side like that's the point of it so you can wear it you know to stay warm and cozy or you could button it up and kind of wear it more like a shirt but again it's oversized this is by topshop it kind of incorporates another trend that we are seeing which is kind of a 90s vibe,I love how it's kind of like a black denim but kind of vintage like a vintage wash if that makes sense i just absolutely love this jacket i feel like it it just screams fall it just looks so good it's a great quality material can't recommend it enough so the next trend that we are just seeing everywhere I love this and i'm telling you guys you just need to order a couple because the quality is so good and it is this racerback tank top so for the last few years classic camisoles have been extremely popular and don't get me wrong I love a good classic cami however I am seeing more and more and more of this racerback style tank top and I just I love it it's like you know kind of angled right here comes up around your neck again eraser back style in the back and it's just so easy to incorporate with jackets and cardigans it looks great with this. I have this in black I also ordered it in green and I love it's just it's just a really good quality the price is amazing it's by free people it's stretchy i'm telling you when you pull this out of the bag or the box or whatever you're gonna definitely be able to tell the quality is amazing also has amazing reviews and it just looks so good layered with jewelry too let me just do that real quick okay so here are just a couple gold necklaces layered together and I don't know if it's just the cut of the shirt coming up a little bit higher I don't know what it is it just looks really good though okay so the next trending piece that I just absolutely love and I'm kind of just going in this particular order because some of these items look really good mixed and matched but we're going to get to some completely different styles in a minute so the next trend though is definitely graphic tees that kind of have a 90s vintage look to them even if that's not your style I just still love these because you can wear them with like paired with other things and kind of change the vibe of them but I love this t-shirt I can link this one along with some other styles at nordstrom down below they had a big selection but i was especially drawn to this one I think it's just the colors and I love this eagle on it I love the way the t-shirt is cut the price was great and I think it looks so good paired with this oversized jacket and let me tell you about the jeans that i'm wearing with this right now too so i am including these jeans as the next fall fashion trend i love them and i think it again has to do with the vintage black wash also the distressing placement is very on trend it has distressing which you know people love it or hate it but I feel like this is just done in an extremely nice way because it incorporates that trend but it's just not overkill like overboard sometimes the distressing all of the leg or just like where the knees are completely blown out kind of takes away from your outfit you know again sometimes I like it but this one is just a little bit higher up on your thigh you're not revealing too much skin but again it incorporates that vintage 90s look that we're seeing everywhere okay so we're on to something completely different completely different clothing type style color scheme this is an amazing fall dress and it's a fall tiered dress so like we're seeing lots of tears in the fabric, for this fall season and this one I just especially love because of the neutral color palette I love how it kind of is tighter along the waist but then the tears kind of go out a little bit it's a really good length not to mention it is long sleeves so i love you know long sleeves for fall dresses uh you can wear you know some tall boots with them you could wear lower boots we're gonna get to boots in a minute um but this is just such a good style and again it just screams fall you could throw on a jacket just just love it so speaking of boots this is the next fall fashion trend i mean it's nothing new like boots every year for for fall it's like nothing groundbreaking but i just absolutely love these i love the color of them especially it's just like the prettiest most like neutral taupe beige color um i love the pointedness of them and then also this unique v detail they look so good paired with dresses also with jeans uh the the chunky heel is really really comfortable they are by steve madden i would say to size up half a size so normally i am a seven and a half but an eight fits me perfect with these and guys i just this this particular boot does come in other colors but this is definitely just my favorite shade the next fashion trend is another pair of shoes that i love but i changed back into this black racerback tank just because i didn't want to clash with the pattern because it is cheetah print which animal print i'm sure you guys know has been super trendy for the last few years everyone's been wearing leopard like crazy and don't get me wrong i love leopard but cheetah print for 2020 is huge so i love these loafers they are by treasure and bond they are so comfy i'm telling you like if you put your foot in it's gonna feel like a cloud it's very very gushy these are true to size so these are a seven and a half for me and they fit perfectly but really the trend here is just cheetah print i love incorporating um into shoes maybe a handbag you could go for like a full blown shirt whatever but yeah cheetah print really big right now so the next fall trend is fall colored faux leather so this is a blazer so obviously i'm gonna like it like right off the bat um but yeah we're definitely seeing a lot of fall colored leather so you know it's not just black so we're seeing like maroons and this like camely orangey rusty uh this is by blank nyc i love it i feel like they just have the best faux leather pieces and this is just yeah it's a blazer it's great it's a size extra small i feel like you can dress it up but then really dress it down like i have it paired with this graphic tee that i mentioned and it kind of shows you again if you're not loving the 90s grunge look you can dress it up with a blazer throw on a pair of like jeans and and the look is totally different okay so for this next one i wouldn't say my lipstick really goes well with the color of the sweater but the sweater is the next fashion trend which is cropped it's a crop sweater uh we're seeing this everywhere i feel like people that don't have crop sweaters are finding tricks and i'm even showing you different tricks to kind of get the cropped sweater look but this one is just done so well i've had it for a couple months now i did get it at the anniversary sale it went out of stock and now it's back in stock and i just love it i'm reaching for it over and over again it has kind of like bubbly baby doll sleeves and then again like i said it's cropped at just the right length so that you can easily wear it with high-waisted jeans so i just love it okay so for this next fashion trend it's really no surprise because it's loungewear i don't know if you guys noticed but we are definitely staying home a little more than we expected this year although things are opening back up uh but still i wanted to share just a few of my favorite nordstrom loungewear pieces that are best selling if you're a fan of nordstrom then this is no surprise to you at all but the first being the zella livin leggings they are the best leggings ever i have them in black they come in other colors if you want but i have so many leggings and they're just my favorite uh also the barefoot dreams cardigans i probably sound like a broken record but the material is just to die for and then finally the bp joggers i love these joggers so much um i have them in pink but if you check them out they have so many colors and so many patterns i just especially love the material and the style so anyway that is my 10 fashion trends that are very easy and wearable and just great to incorporate into your existing wardrobe.

Success stories award with an Interview, by Trident Com.

ABOUT ME! Vandana Evanna, founder and fashion designer for Evanna Fashion House, based in Singapore , has been recognized by Worldwide Branding for showing dedication, leadership and excellence in fashion merchandising and design In recognition of her professional excellence, Ms. Vandana earned a Asian Lady of excellence award and Asia pacific golden brand award. To prepare for her career, Ms. Vandana earned a Bachelor of Arts in fashion design, and advanced diploma in business. After launching her company in 2011, She participated in a few exhibitions, trade shows and organized 15 fashion shows in Singapore and joined few International fashion week, such as - “Miami fashion week”, “Mercedes fashion week Australia” and World Fashion Week in Malaysia. She is featured in various interviews and fashion articles in Magazines, Newspapers and TV channels in Singapore,Malaysia, USA & UK.Evanna fashion House designs are brave and creative to blend different fashion elements to design, which leads the way for international fashion and culture.Evanna vanguard design concept and diversified collection has been treated as a wind vane in fashion. Evanna holds its young and energetic orientation, and also it is popular with young people at home and abroad all the time. Recently she has started new venture -Asia Lifestyle Week, She is the Founder/Organizer and Director of the show, She has launched her book Mode A La Fashion and Style Icon, famed and emerging Talents in 3 different events, held in Delhi Jaipur and Singapore. Bachelor of Arts in fashion design Asia pacific Golden Brand award Asean Lady of Excellence award Gandhi Smriti chinh award Chief Executive Officer at Worldwide Branding Associate Partner at world Bazaar Directory